Yeshua is coming back! Are you ready?

Yeshua is coming back! Are you ready?
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Tuesday, January 24, 2012

Starting an Entrepreneur Business


Part 1: Legal Classifications of Business Ownership

There are 3 Major types of business ownership. They are sole proprietorship, partnership, the corporation.
·         The sole proprietorship is a business entity that involves a single or sole owner of an unincorporated business. The owner receives all profits and has unlimited responsibility for all losses and debts. All assets and debts belong to the proprietor's.
·         The partnership is a business arranged between two or more parties to advance their mutual interests, or co-ownership for profit. It is not a corporation or a separate entity.
·         The corporation is created under the laws of a state as a separate legal entity that have privileges and liabilities that are distinct from those of its members. There are many types of corporations. Early corporations established by charter. In today's contemporary feature corporation have limited liability. If a corporation fails the shareholders may lose their investments, employees lose their jobs, but neither are liable for debts to the corporation creditors.

Pros and Cons of Business Types
                The pros of having a sole proprietorship is you don't have to do alot of paperwork or forms to fill out. The only things you have to do is file with you local city or county clerk's office. You control all the money you make in the business. You make business operation decisions. You are your own manager by responding quickly to day to day changes and decisions. You don't have to worry about government control over regulations, expenses and taxation. You don't have to do separate tax return for the business and you don't have to do a balance sheet.

                The cons of a sole proprietorship is that you will responsible for all debts and obligations. Liability costs cover all assets and additional insurance may be needed to cover personal injury or loss. The business can be terminated in the event of the owner's death or failing medical or mental health. It is difficult to raise operating money or long-term financing with fewer assets. All the decision making rests on one individual. Sole proprietorship have less professional ethic than a partnership and lesser than a corporation. (Schreter)

                The pros of a partnership business expenses when setting up are kept to a minimum and legal documentation is require to start a partnership. It's more straightforward and less complicated than a corporation. Partners have motivation and directly share in profits. It's easier to attract capital than a sole proprietor. It's easier to make decision than in a corporation, but more complex than a sole proprietor. You have more freedom from Federal regulations and taxation.

                The cons of a partnership is that the partners must assume all business risks and purchases insurance to protect the business from any disaster. If a partner quits or passes on in death the partnership will dissolve unless it will operate under survivorship and create a new partnership. This is where partnership insurance should be considered. Long-term capital is hard to obtain. Partnership collateral makes it easier than sole proprietorship. All partners are held liable for partnership business activities and commitments of the partner. Buying out a partner is a difficult process unless an agreement is made at the beginning of partnership contract.

                The pros of a corporation have owner protection legal liability for the corporation activities and debts. Legally the corporation is a separate entity. By maintaining this limited liability the owner must follow a number of legal corporate formalities. The corporation has the ability to attract investors. The stock has a strong selling point to investors willing to invest capital  in the business venture. The corporation has a power structure made up of directors, officers, and shareholders. Each group has their roles to act in the company and their responsibilities within the corporate structure. There are stock options for the employees. This offer an appealing opportunity of stock benefits for employees to lock-in their price on the company stock.

                The cons of a corporation is the expensive time and cost involved. A number of documents need to be prepared that include new articles and by-laws and filing fees paid to the Secretary of State's office or other business filing agency. The corporation must follow formalities which is required by law, to be sure it operates as a separate entity and independent of the business owners. This means directors hold meetings, recordkeeping of corporate activities, and maintain corporation continuing financial independence. The potential tax liability may cause the corporation to be "double taxed." The corporation is taxed for any profits earned. Individual stockholders earned profits from the corporation are also taxed. This happens in larger corporations and not issued for stockholders or owners of smaller corporations that work for the business itself and are paid salaries rather than dividends. A solution to the double taxation is for the corporation to file for S-corporation tax status.

Business Research: Steps & Costs Resources

                The state I live in is the most difficult but not impossible area to set up a graphic design business. The area of demographics are very limited. Jobs in the area are those in the field of health and medicine, food service, coal and gas industry, chemical and metal plants, natural resources, business, transportation, and computer services. The area is growing but at a slow rate. The city Morgantown is the second in the nation in job growth. West Virginia is expect to post modest job growth for 2012. The West Virginia Small Business Development Center is the only business that is a division of the West Virginia Development Office and funded by the State of West Virginia, the United States Small Business Administration, Community Colleges, and Workforce Investment Board Partners. They provide assistance to emerging entrepreneurs and existing small businesses. They provide many free services, financial help, and coaching.

                The WVSBDC helps the entrepreneur find the information they need to start-up a business and keep it growing. Federal statistics have shown that small business fuel the economy in the state of West Virginia. 97% of the companies in the state are small businesses. Their three step jump start gets you started in finding resources that is needed for your small business. They're there to help point you in the right direction. They explain how to reach your goals. The company doesn't offer loans or grants to start up a business. Their next step two, you are required to attend a workshop. You are assigned a business coach. The fundamentals help beginners in the nuts and bolts of starting a business. They help to develop your skills. Step three you get to meet your business coach that will mentor your steps into your business. They do suggest into getting to know yourself by knowing the pros and cons of a business in money management, bookkeeping, inventory control, production planning, advertising, promotion, marketing research, and general management. It's also suggested to evaluate personal and financial considerations that can identify ways you can prepare yourself in a business.

                When counting the costs when starting a business. The highest cost would be the rent unless you have your own building to conduct your business then the cost would be property taxes, mortgage (if you owe on your property), and building maintenance. If you have a home business it would be most likely to travel to your client's place of business and this would add the costs of transportation and a vehicle. In a graphic design business an entrepreneur needs to consider the costs of equipment and software to help in design work. (Miller) If you were to make an annual sale of $40,000.00, after expenses the income expenses statement would have average sales, income, and total expenses that would leave a net profit of around $19,000.00. If you would include a SG&A Detail that includes your annual sales with services, supplies, repairs, travel, utilities and other deductions that could total around $11,000. This would leave your final profit at $8,000. (BizStats) The IRS has small business forms and publications for information in filing taxes returns. This should include any tax law changes, tax tips, and more. (IRS)


Companies that offer a service for setting up businesses.
                A website called Bizfilings.com helps new entrepreneurs to set up their new business. Their fees start from $97.00 and up. BizFilings takes you through the learning process and guide you through to make sure that it is done right. Most all the set-up companies are about the same it the pricing that can vary. BizFilings you do it in 5 easy steps with a quick name and quality check and documents files and delivered. (Bizfilings.com)

                MyUSACorporation.com fees are just $39.00 plus state fees. You can register a Non-profit, LLC, or a Corporation form. They have a wide variety of services and is the top service on the internet. They have live chat and are BBB approved. They are very informative and depending on the state they give full resources to help understand the process of setting up a business in their state. (MyUSACorporation.com)

                The best choice for me would be MyUSACorporation.com because of the reasonable and affordable pricing and the complete and comprehensive information and resources that are available on the website. This will probably be the source I would use when starting up an actual business.

Part 2: Are you Ready to Start a Business?

•             My inventory of skills is fairly broad and eclectic. They range from administrative office to health information specialist to fine art and graphic design with some skills in food services, insurance, and customer services.
The skills I will need to run a graphic design and creative services business is the knowledge and application of design software programs and office software.
Adobe Creative Suite includes Photoshop, Illustrator, InDesign, Flash, and Dreamweaver. These are the main tools that are going to be used in designing the products. When I look back when I was trained in using software was over ten years ago. Adobe upgrades provide new tools and ways to make the design and creation of graphics and artworks. The only analysis I would make here is the extent of my education and training over the years has made me an old pro in using the software. Except for Flash and Dreamweaver I used in recent years I studied at IADT at Tampa. The early version of began studies in graphic design at Santa Monica College in Santa Monica, California.
I've also learned 3-D software Maya and I've also learned a program called Adobe Premiere Elements that creates and edits videos. I've also had an extensive study in art history, photography, darkroom, airbrush, materials, pre-press, and fine arts. All of this I've either learned in college, continuing education, workshops, seminars, and personal experiences through the years.
Some of the skills that I've learned on other office jobs will help assist me in working my small business.
•             My areas of strengths have to be my creative thinking, innovative engineering, talent in drawing, and sticking to a project until it's completed, my passion for art and design, determination, good sense of intuition and initiative, motivation, multi-task, flexible, and having faith.
•             The areas that comprise my weaknesses are obstacles or hurdles in Adobe Flash I need to overcome and learn once and for all how it is done and not be so intimidated by it. There are other weaknesses that are on a more personal issue in the way I will be able to become a professional since my age and physical appearance can limit my goals somewhat. I believe that there are some loss ends that need to be filled into the gap and it's never too late to work on those weaknesses to make me more confident. I think my biggest weakness is to overcome procrastination and anxiety, and my plan to overcome these are to one do what I haven't done in my entire life is to give it over to a higher power I call who is real and has the power to make all things possible. I find this verse relevant for anyone who need the answer to solving all problems―Hebrews 13:8.

REFERENCES CITED

BizMiner. Free business statistics and financial ratios. BizStats. Web. retrieved January 8, 2012. http://www.bizstats.com/sole-proprietorship-business-financials/arts-entertainment-recreation-16.0000/show
Small Business and Self-Employed Tax Center - Your Small Business Advantage. IRS. Web. http://www.irs.gov/businesses/small/index.html
Miller, Eric. How Can I Start a Design Firm if I Don’t Have Enough Money? About.com. Web. retrieved January 8, 2012. http://graphicdesign.about.com/od/frequentlyaskedquestions/f/low_budget.htm
Schreter, Susan. The Pros and Cons of Sole Proprietorship. Fox Business Small Business Center. March 11, 2011. Web. retrieved January 8, 2012. http://smallbusiness.foxbusiness.com/entrepreneurs/2011/03/11/pros-cons-sole-proprietorship/
Partnership. Reference for Business Encyclopedia of Business, 2nd ed. Web. retrieved January 8, 2012. http://www.referenceforbusiness.com/small/Op-Qu/Partnership.html#ixzz1ixobFNJC
Pros and Cons: Why Form a Corporation? Findlaw. Web. retrieved January 8, 2012. http://smallbusiness.findlaw.com/business-structures/corporations/incorporate-pro-con.html

Wednesday, October 05, 2011

Package Design in the Graphic Design Field


Teresa Carr
GRAPH450-1104B-01 Package Design
October 5, 2011

When working with packaging design you can't separate graphic design from it really. Graphic design works with packaging design to appeal to the buyer. Being a graphic designer it would be essential to design packaging. There's no getting around it. What fascinates me about packaging design is the 3D form with the graphics that wrap around to create a sellable product. Some of the design have an art form that is attractive. That's why it needs to sell. The one thing about packaging that it's a different breed where the designer can take their innovative creations to a different level. The links below has some really eye popping examples of how packaging can inspire. [References]

The designer's idea is to encourage potential buyers to purchase a product. How smart can you be in creating a package with type, color, and strategically placed images along with type that is appealing and at the same time durable, safe, and functional until used? Some of the new innovative design is using less packaging, less waste, and less material. The idea is to design a minimal, economical product to get the message out of why you need that product. Can you sell a beverage or a frozen pizza? When you go down a cereal aisle in the grocery store or walk through the department store and see endless packaging of products large and small you see graphics galore. Some packaging is designed with quality and less type to clutter. What attract your eye most other than the brand? Is it the unique package the product is placed in? Just by examining the various types of products and the eye candy that stimulates your eyes and senses. (Mecado) There is always going to be a package that can be sold over the others. Popular, well-known companies tend to lean towards minimalistic design.

The importance of packaging design is to communicate to the consumer. The importance of branding is just as much because if you're familiar with the name of a product the customer is most likely to buy it. These are at least two of the most important keys for a graphic designer to keep in mind being communication and branding. This is the main purpose of successful packaging design. Another concern that a graphic designer need to take in consideration is the approach and the method of what market you are going to target and the demographics. For example, if you were designing for Indian food cuisine line to market in Nepal one needs to study that market and how it would appeal to the consumers there. You also need to consider how likely is the consumer going to buy the product. Research is important to a designer as to the consumers visual aesthetics in a large segment than over the small segment of consumer who look for the product details on the label. Originality and value provide very important information to help marketers maximize the promotion of the product package impact to the buyer.

So what does all this mean to the graphic designer that is needed in the process of creating packaging design. It's more than you know. It mainly deals with the right packaging and fresh idea that is in the niche of the graphic designer and his or her direct approach to a successful product marketing. Successful graphic design is the primary process to which packaging begins. The other thing to consider is the materials that will be manufactured and used to present the designed product. It's from the initial idea of the designer to the shelf in the store makes packaging design what it is. The importance of the graphic designer is the survival of the package design and the business of product sales. Without the design process where would packaging and our society be like. Pretty dull, huh? Let's not forget efficiencies that will complete the whole process that provide better product and improve the way we live. This begins through the ideation and concept development with specification drawings and customizing through illustration and 3D rendering of how the new product will look and feel. More important is the logo and branding and other design elements that will be used in the process of package completion. Graphic design is a big part of packaging and is here to stay.

REFERENCES CITED

Macedo, Amanda. 65 Outstanding Packaging Designs. Abduzeedo. Web. retrieved October 4, 2011. http://abduzeedo.com/65-outstanding-packaging-designs

20 Unusual & Creative Packaging Designs. Toxel. April 4, 2009. Web. retrieved October 4, 2011. http://www.toxel.com/inspiration/2009/04/04/20-unusual-and-creative-packaging-designs/

The Popsop Team. Weird packaging for Weird Clothing. Popsop Industry News. Web. retrieved October 4, 2011. http://popsop.com/6498

Other packaging design references:
The Die Line http://thedieline.com
Lovely Package http://lovelypackage.com/

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Tuesday, July 19, 2011

"Turning a Dream Sequence into Science Fiction" The Apocalypse and the Brave New World Revisited

Robinia pseudoacacia ‘Umbraculifera’ .Image via Wikipedia
                Nowadays it hard for me to dream unless I get some kind of revelation while asleep. I'm a born again Christian who relies on the Lord Jesus Christ with whom I have a relationship with. I believe that God gives people dreams and visions to know the outcome of certain events. I think that most of my inspiration has come from these dreams. I began to fast and this helped with my dreaming. For the past three days I had three significant dreams in sequences that were related to one another. These dreams I believe he would want me to know for the future. One thing about these dreams were events that seem to be in the not so distant future. These dreams that I experience is from a world that seemed to be from George Orwell's 1984 and Aldous Huxley's A Brave New World. 

Sunday, April 10, 2011

Who said that you Couldn't Find Art Just Anywhere? God's Creation is awesome



A dreamlike wave found in an Indonesian river is stunning surf world

As discoveries of secret surf spots go, the incredible find by Rip Curl team members during a recent "Search" expedition in the jungles of Indonesia may be unrivaled.

What makes this latest wave discovery so fascinating is that it was made not on a coastline or island shore, but on a remote jungle river that gets pounded by a powerful tidal bore. But unlike other tidal bores that produce relatively small, mushy waves, this remarkable phenomenon pushes swells upstream in dream-like fashion at heights of 8 to 10 feet.  [ see rest of story]

I did notice an anomaly in this video. Is it me or is the islands of Indonesia sinking? The waves are abnormally high and seem to go over into the land mass. The waters look really dirty too. Hmmmm, wonder what's up with that.Is the ecosystem under the sea being destroyed? Sad.... Jesus did make our earth beautiful, but sadly there is a conspiracy to destroy her.

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Monday, March 07, 2011

Dada Collage and Material Elements

The name Dada comes from the French word meaning, "hobby-horse." It was first coined in Zurich in 1916, considered the first anti-art movement at the time of World War I. Dadaism had a philosophy that was negative. It was anti-establishment and anti-social. Out of Dada there were different types of experimental art forms and techniques developed. The most famous of the Dadaists was Marcel Duchamp and his "readymades" or  "works of art" made from "found objects." This concept illustrated the Dada idea that art could be made from anything.
Another Dada technique is called photomontage. This employed the use of illustrations and photo advertisements that were cut from popular magazines. This revived the Cubist idea of collage. Dada artists used these cutouts to construct puzzling and striking juxtaposition of letters and images. One such Dada artist Kurt Schwitters use of the collage included urban debris like bus tickets, wrappings, and other scraps of litter. He was one of the few purists of this genre.
Dada styles and ideas influenced other art movements, such as Surrealism, Pop Art, and Fluxus, as well as assemblage, installments, and performance. This developed into the Neo-Dada movement in America with such artists as Robert Rauschenberg, Claes Oldenburg , Jasper Johns and Jim Dine who used modern materials, pop icons, and strange content. Dada had one rule and it was never follow any known rules. It's intension was to provoke emotional reaction from the viewer.
Dada is a kind of nonsense with a smothering of whimsy. Abstraction and Expressionism were the main influence on Dadaism. There is really no principal medium in Dada. These can range from geometric tapestries of glass, plaster, and wood. It was from this use of a plethora of mixed materials created in assemblage, photomontage, collage, and the found object gained it reputation as the Dadaist art. When one thinks of Dada they think "collage." The Dada artists found their idea of expression in the collage. Their goal was to create a message by patterns, content, and sudden interaction. This challenged tradition, in a way that the artist made references to contemporary life by using new materials and techniques. Dada was an art form that was innovative and strategic with its ability to create its legacy through the collage, photomontage, assemblage and found object.
The photomontage technique incorporated collage of actual photographs or photographic reproductions. The Dada movement developed the collage that was later discovered by Pablo Picasso and George Braques of France. The Dadaists like the cubists pasted materials like paper, fabrics, and other two dimensional materials into their works. It was a merging of art and everyday life. Instead of creating realism and still life they instead created abstract collages. They went far and wide in search of their source materials. Dadaist Kurt Schwitters made the use of bus tickets, calendars, maps, printed pamphlets, candy wrappers, lace, and many disposable ephemera. He collaged them together and they became a chaotic diary of life. A collage can be anything from clippings from newspapers, magazines, old books, ribbons, hand-made items, found objects, photographs, all cut and pasted to a blank canvas.
The collage can be traced back hundreds of years, but it was re-discovered in the early 20th century. The techniques of collage were first used as far back as ancient China and the invention of paper. The most common use of collage was used in medieval Europe. Gold leaf panels were used in Gothic cathedrals and gemstones were used in religious icons, images, and coat of arms. By 19th century hobbyists used collage methods in memorabilia in scrapbooks, photo albums and books like author Hans Christian Anderson. As time progressed collage extended to painting, wood, decoupage craft, photomontage, assemblage, and digital. Dada also evolved into assemblage a 3-D form of art that makes use of found objects of all types, sizes, and shapes. Marcel Duchamp was one of the first to promote this type of Dada 3-D art. His most famous work was titled Fountain, a urinal with a fake signature written on it.
An excellent example of how Dadaism and the use of collage is working in graphic design is a website called Found magazine. It's not a design website but it's main focus is collecting found objects. Many of the Dada collage are found in covers of magazines and music albums and illustrations. Today collage art has expanded to include works in digital media. Photographic collage art combines photographs to create new, and very unusual works. These techniques involve can be shrinking of large photographs to make small mosaic tiles. Cutting photos can be included in new images and taking multiple photos can create a modern, freethinking work of art. Some of the most stunning collage art used today are those done on the personal computer and with a wide variety of objects you can find. The rest is imagination.

WORKS CITED
Chen Design Associates. Fingerprint, The Art of Using Handmade Elements in Graphic Design. How Books. Print. 2006
Esaak, Shelley. Dada Art History 101 Basics. About.com. Web. retrieved March 2, 2011. http://arthistory.about.com/cs/arthistory10one/a/dada.htm
Koenig, David. Dada and Dadaism: History of the Dada Movement. Dadart. Web. retrieved March 2, 2011. http://www.dadart.com/dadaism/dada/020-history-dada-movement.html
Suardiyanti, Ari. 35+ Beautiful Examples of Creative Collage for Your Inspiration. 1st Web Designer. June 1, 2010. Web. retrieved March 2, 2011. http://www.1stwebdesigner.com/inspiration/creative-collage-in-graphic-and-web-designs-for-your-inspiration/
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Thursday, January 27, 2011

The Message of Fahrenheit 451

Teresa Carr
HUMN401-1101A-01 Literature and Film
Assignment Name: Unit 4 Discussion    
January 26, 2011
 
                The book and film of Fahrenheit 451 has a very strong and compelling message with a dire warning.  I, myself, have for some time have notice the drastic changes in our society and how the governments not just in the United States but the whole world. As a Christian and a U.S. citizen, I take my freedoms seriously. They are important to me because I remember the ones who died and those who sacrifice to give us the freedoms we have today. I feel I have the same spirit to uphold these freedoms as my own, like any other American who values their freedom and liberty. 

                I believe that we can learn from the example of Guy Montag, Clarisse McClellan, and Professor Faber that we hunger for the same freedoms of living and thinking without the threat of a totalitarian government controlling our own affairs. Like those characters of the Fahrenheit 451 story, we will be in danger of losing those freedoms in the very near future if we do not exercise our rights of keeping the laws and commandments that guarantees our freedoms in a free republic society. We shouldn't be slaves to elites and the giants of government, mass media, and other institutions that conditions and brainwash us to passiveness and keep us subservient to meaningless and mindless entertainment, like television, video games, comics, and sports, over reading, spending quality time with family, and enjoying the outdoors and learning. 

                We would be in very much in danger of losing the freedoms we have now. In today's society we have become so complacent and desensitized to what is happening around us. Those who are in the know and understand what is going on behind the stage of the government and the tyrannical elites. Believe it or not, it is very real that the ones who have an agenda to control the general populace have to a point that they in their own thinking that most of the world problems are due to overpopulation and lack of natural resources. When America was first created as a nation, it was from the love of freedoms that the first immigrants, the Pilgrims came to the new land called America to practice these rights to worship God without being persecuted. When their freedoms became then by a foreign entity they once again took up the exercise of keeping those freedoms by fighting for them as Revolutionaries. During the time of war, great men meet together to create a document that for once and for all protect the rights of the freedom loving patriot. 

                Guy Montag in the Fahrenheit 451 story was a revolutionary in the future society he was molded into. First, a conformist for the government and loving his job he later began to realize that the suffering of others was wrong, and he longed for answers to why books needed to be burned, find the knowledge of he was seeking in the stolen books he read, and grow in the company Clarisse and Professor Faber who had love for life and freedom.  It was more dangerous living in this society than the struggle for fighting for the freedom that one has. Once the government had the general populace under submission the freedom and liberty was gone forever. There are very few who found the path back to freedom was to dissent from that society and government and to live as a fugitive in happiness, truth, and free thought.   
     
                Most importantly there is a imminent reality that our intellectual freedoms will be lost. They can be vulnerable with the lack of keeping in check with those who desire in taking others individuals freedoms away. Why these freedoms are threat every day of our lives is due to the exercises of propaganda, deception, and evil to extinguish those freedoms from existence.  Just by going to the reliable truthful sources of information available in a free society can prove by a shadow of a doubt that conspiracies to destroying freedoms of life, liberty, and happiness. Our freedoms are God-given gifts to be observed and practices as the Lord commanded it to be. Just like Jesus Christ, who suffered and died upon a cross, and rose again, two thousand years ago to set men free from sin so that they could enjoy the liberty of freedoms that He set in His Word, laws and commandments to keep our society free from harm and slavery from evil and tyranny. 

                The message is very relevant today, that if we do not practice the freedoms and laws given to us by others who had suffered to fight. Then why do we deserve to have them if we don't take a stand to keep our freedoms for future generations. It was in the words of Benjamin Franklin, one of the signers of the Declaration of Independence, said that if "we give up our freedoms for a little security we neither deserve freedom or security." It is for the love of this liberty and the love for one another that will conquer the threat of tyranny and lost freedom. Lord George Byron said it best, "the eternal spirit of the chainless mind brightens the darkest dungeon. Liberty, your habitation is the heart. The heart which loves of you alone can unite." 

WORKS CITED
Byron, Lord George. Liberty Quotes. World of Quotes. Web. retrieved January 26, 2011. http://www.worldofquotes.com/topic/Liberty/index.html
Franklin, Benjamin. Benjamin Franklin Quotes. Think Exist. Web. retrieved January 26, 2011. http://thinkexist.com/quotation/anyone_who_trades_liberty_for_security_deserves/289390.html
Truffaut, François (Director). Truffaut, François & Richard, Jean_Louis (Screenwriters). Allen, Lewis M. (Producer). Fahrenheit 451 [Film], 1966. UK. Universal Pictures (USA).
Bradbury, Ray. Fahrenheit 451 [50th Anniversary Edition]. Del Ray/Ballantine Books, New York. 1953, 1981.

Sunday, January 09, 2011

Copywriting for Advertising Demographics

Inside Cover Page from 1909 Abercrombie & Fitc...
AVD3001-1101A-01 Copywriting
Assignment Name: Unit 1 Discussion Board
Instructor Richard Misiano-Genovese
01/05/2011
                The advertisement I identify in my local area is Abercrombie & Fitch. The company has for a number of times in the past has drawn on controversy in their type of advertising. The demographics cater to males and females between the ages of 18-24. It is categorized a men's clothing store in casual luxury apparel. There's not much of aired clothing commercial in my area of the Southeast. Actually it is close to none. Most of the advertising is done by direct mail circulars or announcements of sales on their website at abercrombie.com. It would be rarely that any clothing commercial would air here if it were a jean commercial or sportswear. Some of the creative angles that Abercrombie & Fitch is known for making people mad. Most of their ads deals alot with sexuality among other things.
                Being no stranger to controversy Abercrombie & Fitch with its sexy ads its has raised alot of eyebrows. Many of their catalogues included nude models that was deemed too risky for young teens.  The reason I'm bringing this up about Abercrombie & Fitch which had a store in my area came out with a T-shirt in 2004 with the slogan, "It's all relative in West Virginia." This brought about public awareness into the idea that the advertisement was a slur on the state residents stereotype of being incestuous. This had even had the Governor at the time, Bob Wise firing off a letter to the CEO of Abercrombie & Fitch.
                The area that I Iive in has a large population of Christians and conservatives that can affect the sales of the company particularly if its advertising content doesn't appeal to the great good of its customers. It was a very long time that the company's sales remained at a stand still. The Governor made an appearance on the "Deborah Norville Show" from the city of Charleston, but Abercrombie & Fitch declined the invitation. The host, Dan Abrams asked about the T-shirts, and Governor Wise stated that the shirts were slanderous   and untrue. Twenty millions tourists visited the state of West Virginia that year. It had the lowest violent crime rate in the nation and the highest rate of home ownership. The largest percentage of men and woman that wear the uniform of our country.
                The Governor explained that people take advertising seriously. Abercrombie & Fitch needed to take the more positive approach to their advertising. They're a trendy store and popular no need to ruin it with bad advertising. Even if the company had an inaccurate portrayal of the people of West Virginia or the Governor concerns about marketing the state, thinking it would be cool can only go so far. Most Americans only contact is through mass media advertising. For a small state, there's lots of contact and for it to be on a T-Shirt it's not good for the state. The company has good quality clothes and doesn't have to stoop to this level to try and sell their clothing. What they chose to put on the shirt is some that anyone would kid around with let alone wear it, maybe.
                In the case of New Mexico, the company did a shirt with the slogan, "40 Million Squirrels Can't Be Wrong." Animals and people are different. Animals are usually funny and cute. Targeting people is a whole different outlook. Getting the wrong idea about the way people live, and be stereotyped continually, enough is enough. The state boast some great college sports and tourism with millions of people who like to return and visit. That's the kind of advertising that Abercrombie & Fitch can help promote.
WORKS CITED
Deborah Norville Tonight. Abercrombie & Fitch Shirt Angers West Virginians. 24 Mar. 2004. MSNBC News. Web. retrieved 05 Jan, 2011. http://www.msnbc.msn.com/id/4594392/ns/msnbc_tv-deborah_norville_tonight/
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